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About HUUG

Everything you wanted to know about your new favorite bra company!

What makes Huug different from other brands?

We got tired of dealing with foam pads, because they belong in the past. So we've spent the last three years developing our patent-pending mesh liner, making it the first ever machine washable and dryable bra!  We have prioritized breathability and s

Why are you called HUUG?

Who doesn't want a HUUG? We wanted to create a company that showcases how our bras embrace you and your body, no matter the activity or stage in your life.

What makes HUUG pads different?

So many things. Our patent-pending mesh liners were developed to eliminate all the pains that come with foam pads: They don't hold moisture and dry quickly, and they don't yellow or deform over time. Best of all, they can be washed and dried while ma